The Guardian Top News｜英国啤酒消费者权益组织“坎拉”指出，大型啤酒厂商在精酿啤酒资质问题上存在误导消费者行为

编辑：啤酒酿造商大曲

发布于： 2026-07-07 17:45

来源：百度跨境脉动聚焦

Seven of the top 10-selling craft beers in the UK are made by just four global brewing conglomerates, the Camra report found. Photograph: william87/Getty Images/iStockphoto

Campaign group calls on watchdog to investigate sector amid claims of anti-competitive practices elbowing out independents

Big brewers are misleading drinkers about their products craft credentials and geographical origin, the ale enthusiasts club Camra has claimed, as it called on the consumer watchdog to investigate the beer market.

Camra asked the Competition & Markets Authority (CMA) to launch a review of whether small breweries are being unfairly elbowed off the bar by larger rivals anti-competitive tactics.

The organisation is concerned about the leverage wielded by multinational breweries that either own pubs themselves, or have commercial deals that allow them to ensure their own products are prioritised.

In its annual Beer in UK report , Camra said the difficulties independent brewers faced had been made worse by misleading claims that left drinkers unsure what they were buying.

Seven of the top 10 selling craft beers in the UK are made by just four global brewing conglomerates, the report found, citing examples including Beavertown (Heineken), Camden Town and Goose Island (ABInBev), Meantime (Asahi), and Blue Moon (Molson Coors).

Siba, the trade body for independent brewers, has previously ditched the craft terminology, replacing it with indie beer , in response to concerns it had become meaningless due to big companies buying up successful startup brands.

Camra also highlighted beers marketed as foreign imports that are actually brewed in the UK, such as Madri, which is promoted as the soul of Madrid but has very little connection to the Spanish capital.

The beer was developed by the global brewer Molson Coors, the parent company of Carling, and is made in Tadcaster, Yorkshire.

Ordinary drinkers are being short changed when it comes to choice and quality at the bar, said Camras chair, Ash Corbett-Collins.

Our report proves how the global players are exploiting the status quo to squeeze out independent brewers, to the detriment of ordinary publicans and beer drinkers.

The government needs to step up, start taking the issue seriously, and take action that matches up to their statements about supporting pubs and the communities they serve.

Camra also wants the CMA to investigate allegedly uncompetitive practices used by big brewers to stop smaller rivals gaining access to pubs.

Corbett-Collins said: Andy Burnham recently said that people need to be able to look forward to a night out. The best way he can deliver on that is by ordering a proper market investigation to sort this mess out and deliver a fair deal for publicans and drinkers, and the independent brewers that they want to support.

Asahi said: We believe in a diverse and thriving beer market that includes independent, regional, and international brewers, where consumers have the freedom to choose the beers they enjoy. Ownership is stated clearly on the packaging of all our brands sold in the UK.

The Guardian approached Molson Coors, Heineken and ABInBev for comment.

活动组织呼吁监管机构调查该行业，指控其存在排挤独立经营者的反竞争行为

英国麦芽酒爱好者协会CAMRA指出，大型啤酒厂商正就其产品的"精酿"资质和地理来源误导消费者，并呼吁消费者监督机构对啤酒市场展开调查。

英国啤酒消费者权益组织（Camra）要求竞争与市场管理局（CMA）启动调查，以确认小型啤酒厂是否因大型竞争对手的反竞争策略而遭受不公平排挤。

该组织对跨国啤酒企业所掌握的影响力表示担忧，这些企业要么直接拥有酒吧，要么通过商业协议确保自家产品获得优先销售权。

英国啤酒消费者权益组织（Camra）在其年度《英国啤酒报告》中指出，独立酿酒商面临的困境因“误导性”宣传而加剧，这些宣传使消费者无法确定所购产品的真实情况。

报告指出，英国销量前十的“精酿啤酒”中，有七款仅由四家全球酿酒巨头生产，例如海尼根旗下的比弗敦（Beavertown）、百威英博旗下的卡姆登镇（Camletown）和鹅岛（Goose Island）、朝日集团旗下的米泰姆（Meantime），以及摩森康胜旗下的蓝月（Blue Moon）。

独立酿酒商行业协会（Siba）此前已弃用“精酿”这一术语，改用“独立啤酒”的表述，原因是担心大公司收购成功的初创品牌后，这一术语已失去意义。

英国啤酒消费者权益组织Camra还指出，一些标榜为外国进口的啤酒实际上是在英国酿造的，例如Madri啤酒，其宣传为“马德里的灵魂”，但与西班牙首都几乎毫无关联。

这款啤酒由全球酿酒商摩森康胜（Molson Coors）研发，其旗下拥有卡林（Carling）品牌，产地位于约克郡的塔德卡斯特。

英国啤酒消费者组织（Camra）主席阿什·科比特-柯林斯表示：“普通饮酒者在酒吧的选择和质量方面受到了不公平对待。”

我们的报告揭示了国际巨头如何利用现状排挤独立酿酒商，进而损害普通酒吧经营者和啤酒消费者的利益。